We Use Proven Technology To Ensure The Longevity Of Your Business

Not everyone needs a WordPress website, but a scalable business does.

I know what you’re thinking, “I tried WordPress and it was really difficult!”

Not All Themes Are Created Equal

photo by Barcroft Cars

In reality, what you tried was likely a bad theme. WordPress is just the engine.

If Lamborghini made the world’s best engine and then put it into a car that didn’t have wheels, it wouldn’t be much use.

The power is in the engine, the usability is in the theme.

We build all of our websites on proven, tested, and reliable technology.

A Specific Theme For a Specific Purpose

On theme forest (the world’s largest theme marketplace) there are more than 18,000 themes to choose from. This can quickly become overwhelming.

Luckily, I’ve narrowed it down so you don’t have to.

Avada is not merely a WordPress theme; it’s a comprehensive toolkit to revolutionize your online presence.

As the best-selling theme of all time, Avada gives you unparalleled flexibility and customization, with an abundance of layouts and options at your fingertips. Its intuitive Fusion Builder allows you to create virtually any design style, providing a level of control unmatched in the industry.

Not to mention, Avada is fully responsive and optimized for speed, ensuring your site looks impeccable and performs excellently across all devices.

Avada empowers you to confidently shape your website in alignment with your vision, without needing any coding skills.

Discover the power of Avada – and see why millions trust it for their website foundation.

Master The Art Of First Impressions

let’s unravel the power of design that sings in harmony with your content marketing symphony! Service-driven design vs. Content-driven design.

In service-driven design, the spotlight shines first on your product or service, leading your audience to explore your content thereafter. It’s a model that accentuates your offerings, making them the centerpiece of your online presence.

Contrarily, content-driven design thrusts your engaging posts into the limelight, subtly introducing your products as a secondary element. This design strategy emphasizes storytelling, nurturing, and brand interaction.

Neither approach is intrinsically superior; they merely reflect different content marketing priorities. Whether you aim to sell directly or engage your audience first, the design should echo your commitment to developing compelling, fresh content.

The key to an effective marketing strategy is understanding which of these approaches aligns best with your goals. It’s about knowing when to make a service pitch and when to let your content take the lead – a critical part of unlocking your overall marketing potential.

Product or Service-Driven Design

With product-driven design a robust page builder is paramount. Having complete flexibility and control with your content and design is essential.

This will be most important when we begin to market your business.

Content-Driven Design

With content-driven design a robust page builder is not as important. Rather, post-display options are more important.

With content-driven design you want to create a structured layout and have your content fill the “post areas” designated in the layout.

Published On: May 29th, 2023 / Categories: Building a Foundation /